Why does Facebook get such a
bad rep?
That was the burning question that set our research in motion. As socialization becomes more digital, and data privacy issues becoming increasingly visible in the public consciousness, why are people moving away from Facebook?
so we took it to the field, and asked people to tell us how it is.
Out of the 74 people we surveyed,
82.3%
of Facebook users say their digital privacy is important to them.
yet, only
52.7%
of Facebook users knew that Facebook has an ad preferences settings page
and what they’re saying is…
“There are more ads than content from people I know.”
“I’ve stopped using Facebook because of privacy concerns.”
“The world has moved on to other social media platforms.”
One particular comment stood out to us.
“The settings were not hard to find but not easy either. They were at the bottom of everything and I wasn’t sure exactly what they were… There are a lot of interests and advertisers I don’t care about but I can’t remove them quickly and easily so I stopped.”
Key Insight:
Lack of Discoverability &
Loss of Trust
An unacceptably high percentage of users do not know that Facebook has an ad preferences settings page, let alone how to get there and/or use it. The few who do become discouraged by how tedious changing even very simple settings are.
That’s where we come in.
This insight has been the focus of our project and the main issue we have tried to address within the modifications we have made to the mobile app.
Our Solution
A human-centered approach that consists of a few changes that make Facebook’s ad preferences settings easier to find and easier to use.
Presenting…
…a multi-faceted approach with something for everyone
Search Baron 